Ubisoft

Tom Clancy's The Division

To celebrate the launch of the Ubisoft game Tom Clancy’s The Division, Imgur partnered with Game Stop to create an innovative twist on the Promoted Post ad format. Reminiscent of childhood “choose your own adventure” books, I created an interactive narrative simulating the game and demonstrating its features. This campaign had a record 21% engagement rate and 4.7% click through rate.