SyncSketch
When I came to work at Unity, I was one of the first dedicated copywriters for the Create Anywhere division. Comprised initially of Parsec and SyncSketch, Create Anywhere features tools that allow you to, well, create anything from anywhere.
SyncSketch is a real-time visual collaboration platform that accelerates remote work and review for media files. I write anything from blog posts to email campaigns to brand-defining projects like a swag shop and banners.
In 2022 and 2023, I contributed to the SyncSketch blog with these excellent posts.
Excerpt: Unity’s Create Anywhere brand voice guide
A mostly consumer-facing brand, SyncSketch never thought to implement swag ops. After extensive research, I partnered with Ink’d Stores to build a print-on-demand swag shop. Writing the product descriptions was just icing on the cake.