Netflix

El Camino: A Breaking Bad Movie

El Camino: A Breaking Bad movie was going to be the event of the year for Breaking Bad fans, and Netflix wanted a premiere to suit the hype. The week leading up to the release of El Camino on Netflix, we orchestrated Breaking Bad Scavenger Hunts in Chicago, San Francisco, New York, and Albuquerque and JesseCon, an epic fan experience at the Alamo Drafthouse in Downtown LA. The live events coupled with a digital campaign gave fans more of what they crave - more Jesse Pinkman and more Breaking Bad. YEAH, BITCH!